Bolor, Attention Manager

Bolor: Attention Manager is a simulation game with black humor, we hope that it can analyze and criticize the attention economy, and arouse players' reflection on social media, advertising, digital content, political identity and personal will.

With the popularity of big data, cloud computing, AI technology, smartphones and various APP software in daily life, social media such as Twitter, Facebook, and Instagram have become an integral part of our lives. But social media has always been a controversial existence: mobile phone addiction, election scandals, privacy leaks, these keywords often appear along with social media. We try to show players the root cause behind these problems: the attention economy.

In the game, the player will act as an Attention Manager to gain users' attention for a weird product: Bolor. In this process, players need to use all means in order to get promoted: push false advertisements, fabricate false news, so that Bolor can get attention from the users.

In this absurd farce, players will have the opportunity to examine their relationships with social media from the perspective of the company.