Creature Collection ARG

Creature Collection is a game that has two different areas, one called Creature Chat and the other The Collection.  This game is the starting point to an ARG.  The basic premise is that this game isn't like other games.  There's something a bit off about it.  It starts off fairly normal, but then things start to get strange.  The creature character acts different than a video game character normally would and also asks you to free it from the game.  

In Creature Chat and The Collection, each time you play it, things are different. Also, at one point in The Collection, things start to flicker a bit.  Also, at one point in time, something happens that ultimately ties in with The Forest.  

The Forest has an interactive story, as well as other elements and hidden messages.  How do the video game and story tie together?  What happens in regards to the creature?  You'll have to play to find out.