'FabStyle' (otherwise known as ファブスタイル) is a Japanese fashion retail romance simulator developed by Ruby Party, which was primarily aimed towards a young female audience. Published by Koei on October 24th, 2011, it was the pet project of Keiko Erikawa, who was a highly influential figure in the game's development and goal. Erikawa believed firmly that women in Japan had very little exposure in the business industry, and so using this as an opportunity, integrated her own knowledge and experience in the hopes to inspire those who picked up the game.

With sleek hair blowing and sunglasses gleaming, strut out of the door into the glamorous world of FabStyle! Make up your character avatar from scratch, as you decide on facial features with a broad range of clothes and cosmetics. You're the newcomer in Harbor City, who was granted the ownership of your elder sister's fashion parlour- which will soon be booming with customers!

Guide your avatar around the city, as you meet other characters who come from a span of different backgrounds; all in the perseverance of becoming the biggest fashion conglomerate. Reliant on trends and seasons, invest your funds in products wisely, as you sell your spoils to passing customers, and weave large social webs of peers who can help grow your business to achieve the goal of being crowned the platinum 'Business Award'. Through these ties, you may even dabble in love life with the men you encounter; complete with full voice acting, and events that affect the ending!